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The Hog & Fitch Logo

We love our logo. Our brushes are the most important tools of our trade, enabling us to remove dust and dirt without causing damage, so we wanted to feature them in both our name and our logo. Selecting the right brush from many options is essential, but one of the most widely used is the hog's hair fitch. It was this that inspired our name.

There's another connection, too. We are proud to be based near Kendal, home to the historic Kendal hog. This bristly beast was created to advertise the trade of a Kendal brushmaker but now resides in the delightful Museum of Lakeland Life and Industry. Have a look at our blog for more information.

Having chosen a name, we were so pleased to have the logo created for us by the tremendously talented illustrator Ruth Emma Fox. Ruth studied in London and graduated in 2014 with a First Class Honours degree in Illustration and Visual Communication, and now works as a freelance illustrator and pattern designer, using traditional drawing techniques to take likenesses from the everyday.

Her illustrations are built on traditional drawing techniques and are often combined with digital work and print to create pieces that combine traditional with contemporary. Commissioned projects have included work for branding, giftware, luxury packaging design and pattern design for print.

This is what Ruth said about the project:

‘When Hog and Fitch approached me with this brief we saw it as an opportunity to create a set of special and unique illustrations for the Hog and Fitch brand that reflected the skillful work that goes into conservation and collection care. Much of my own work focuses on tools of the everyday and mechanical objects, so when the idea of drawing the specialist tools used by Hog and Fitch was proposed I was keen to start the project.

Using predominantly traditional illustration techniques the drawings aim to reflect the sensitivity of the delicate nature of the work of Hog and Fitch. This project was driven by a wealth of knowledge and enthusiasm and was a real pleasure to work on.’

Images and acknowledgements

Drawings, logo design and photograph by Ruth Emma Fox.